If you are not consistent in your marketing and brand story…you will cause confusion at some point. Which will turn potential clients away. But fear not…you can use 3 check-in points to make certain you know where you excel and where you can improve.
Consistency Check-in #1 – Your Visual Brand
- Execute A Brand Audit
- Put All Your Brand Elements Together
- Get An Outside Opinion
Consistency Check-in #2 – How Are You Showing Up
- Execute A Digital Presence Audit
- Claim Your Local Listings
- Dial In Your Brand Message & Info…Then Update Everywhere
Consistency Check-in #3 – Your Content Creation
- Create A Content Plan
- Use Themes To Keep It Interesting
- Create & Use Unique Content
Author: Amanda Goff
amanda@silverkeysmedia.com