An image can truly be worth a thousand [fill in the blank] when it comes to marketing. This could mean “likes”, dollars, clients or whatever other type of return matters to you as the end goal regarding your marketing efforts. You put in time, brain-power and money into promoting your business right? So why not capitolize on one of the elements that is known to draw in clients / supporters / the community [pick your target].
Today if you do not capture your audience visually, they will move on and you will lose them. So what to do if you want to do a better job of visually communicating your company’s message?
#1 Know Your Message: You want to make certain you know what your main message is for your website, social media cover image, blog posts, etc…Your audience will notice when you match your images to what you are saying.
2# If You Use Stock Images…Pay For Them: Don’t just download from the internet…those images belong to someone and they deserve to be compensated for them. If you do not make certain you have the rights to use images, you will pay way more if the owner finds out (I love 123Royalty Free Images).
#3 Have Fun: Look for images that reflect some personality and will make a visually enjoyable experience for your clients, donors or community.
#4 Create Something You Are Comfortable With: This is your business. Your marketing reflects you who are. Yes it should match your marketing message, but it should also be something you are proud of.
#5 Hire a Professional: Original images add amazing value to your marketing…because no one else has them. Also with a professional you can rely on them to help guide you through telling your story.
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