You may think that your story is not important…well, get over it. This is one of the most attractive things to potential clients and will help you build loyalty. Why? Because of the connection that is made.
Have you heard the term “show up in your brand” before? This is a phrase is used a lot in marketing, but I know that it can be one of those concepts that is very broad and almost an enigma. So let’s break this down a bit. First, what does