You may think that your story is not important…well, get over it. This is one of the most attractive things to potential clients and will help you build loyalty. Why? Because of the connection that is made.
Showing up in your brand will be different for all of us and will depend on many factors, however regardless of the variants the fact that you NEED to be showing up in your brand is vital to your ability to attract the people you WANT to work with. So
Regardless of your industry, your business or organization has a story. What story are you currently telling? Is this the story I want to tell? Why is this important?