Why Using Unique Images and Video In Your Marketing Is Important

When you use an image or video in social media and share it around on your business page, you can get away with not having permission to post it. It is more ideal of course if you do, but that is kind of what social sharing is all about. This is a totally different story when it comes to images or video for your blog, website and branded content. If you do not use images …

7 Key Strategies for Marketing Your Brand

If you are a business owner, a leader in an organization or you are your own brand, marketing strategy is crucial to your success. Don’t get scared of the word “strategy”, all it really means is you need to take some time and think through some foundational pieces to your brand & biz. By setting aside a chunk in your calendar (maybe two 30 min blocks) each week…you will be done in no time. And you will …

2 Keys to Creating a Strong Visual Brand | Key #2 Finding Your Magic

“People will only do what they like to do, what they are comfortable accomplishing…all the rest it will be a struggle to get done” — ACG This is all about how you choose to show up visually. This will need to be a magic mix of what you naturally LOVE to do and where you are willing to push yourself a bit. This takes time to figure out, but it is so valuable when you …

7 Ways to Create Selfies with Substance for Your Brand

The selfies is no longer for the 20-somethings, it is being seen all over social media being used by all ages, notably by business professionals. Now that is not to say selfies are being used correctly all over the place, but if used with intention, the selfie can be a powerful storytelling tool to use in marketing. As a business professional or entrepreneur, selfies are a way of showing people a sneak peek behind the …