While the digital age as we know it began over 2 decades ago and the technology to have an online presence is more readily available than ever, many small businesses’ don’t have a solid digital foundation. Sure they have a website and social platforms, but often these are the bare
Key #1 – A Brand Matched Background What I mean by this is making certain that you weave elements of your brand’s color, vibe and your personality into the backdrop of your images and video whenever possible. For example, if you have a regularly scheduled video you record, then create
One killer way to make gain trust from potential clients, attract the people you want to work with and authentically share your brand in a visual way is to capture your own images. This does not have to be complicated or be a string of selfies, it just needs to be content that shares your story.
Have you heard the term “show up in your brand” before? This is a phrase is used a lot in marketing, but I know that it can be one of those concepts that is very broad and almost an enigma. So let’s break this down a bit. First, what does
“People will only do what they like to do, what they are comfortable accomplishing…all the rest it will be a struggle to get done” — ACG This is all about how you choose to show up visually. This will need to be a magic mix of what you naturally LOVE
