7 Ways to Create Selfies with Substance for Your Brand

The selfies is no longer for the 20-somethings, it is being seen all over social media being used by all ages, notably by business professionals. Now that is not to say selfies are being used correctly all over the place, but if used with intention, the selfie can be a powerful storytelling tool to use in marketing. As a business professional or entrepreneur, selfies are a way of showing people a sneak peek behind the …

Why Are Reviews on Social Media Important?

There are many ways that you can attract clients and more business, however what impression are you leaving with your digital thumbprint? Through your website, social media, local listings and digital content (more in future posts on these specifically) you can have quite a bit of control over the story you are telling. A key element you can leverage are the reviews on your social media.

Marketing Yourself While Being Realistic

As a small business owner you wear many hats. You do the work, manage the books, pull the trigger on your marketing….it can be a lot. One of the first things I have my clients do is to tell me what they are doing for their marketing and then we talk about what makes them happy…and what is purely a chore. Marketing your business is different for everyone and there is no magic formula. The …

Lights, Camera, Action…My Life on a Film Set

Stepping on a film set is amazing. I have had the opportunity to do it for a professional film company here in Portland as a paid extra on “Portlandia” and I have had the opportunity to do so for the last several years with Marble Mountain Films working on the short film “Unmarked” and several other projects.   It is not glamorous as one may think. I have hiked miles to locations, nearly frozen my …

What Story Are You Telling Without Saying A Word?

You don’t have to hang around me long to know that I am a bit dramatic. I have been acting, dancing and performing since I was 4 years old. My mother put me in dance and acting to increase my confidence. Both of these crafts focus on how you present yourself and how to communicate with out words…to tell a story with out even saying anything. These skills translate to everyday life. I think all too …

Content is King: Create Your Own Meme

Content is so important to sharing your story…what is even more crucial is that you are using unique content whenever possible. Why? Because your followers want to be able to connect with you! By sharing images that involve you, your business, your products and what someone will experience when they engage work with you they will get to know you better. So how do you create unique content? Well snapping images with your phone is …

Eight Things About Me

At first I thought it might be difficult to come up with 8 interesting thing…but this was a rather fun exercise to examine the life of Amanda Goff to dig up some fun and funky facts. I started my “career” as a performer at the tender age of 4 at my first dance recital. I was done for after that and bitten by “bug”. I love to people watch. It is one of the best …