Five Tips to Get A Rockin Business Headshot

No matter how wonderful the product or how amazing the cause, when you are the owner or on staff in a customer connected position, people will want to see who are. Several years ago, there used to be more of a refined control over the “face” that was associated with the company. The consumer did not get to see “behind the curtain” so to speak. But now with a shift to content marketing, social media and the need to have a strong visual presence for search engines like Google, the community can research to find out more about who is associated with a company.

This is where a headshot comes into play. Believe it or not, this image can make or break a deal. A headshot is often the first impression that someone has of you before you ever meet or talk to them. This is why we have written this post and help professionals create a rockin business headshot. But before we get to the top tips, here is a sampling of what not to do and why:

Bad Headshots | Silver Keys Media
Identities Hidden to Protect The Innocent

So now that you have a visual snapshot of what not to do, here are the top five tips you can follow to make certain you are on the right track

 

  1. Get a professional image.
    Ditch those selfies or cropped image from last years holiday party and make the investment in a quality photo session. However, not all photographers are equal. Make certain to visit their website and take a look at their portfolio. If they know how to take headshots, they will have this highlighted as one of their services. A wedding photographer may capture lovely images, but may not know how to present you in a polished and professional way.
  2. Have photographer deliver it to you in a large format pngThis format will give you the ability to resize and optimize your image for different online sites. Why? because you will want a certain size for your profile image on social sites and a different the size you will likely use on your website. If you are working with a web designer, be sure to ask them what format they prefer your head shot image delivered.
  3. Be prepared with a  few different looks for the photo session to give you variety.
    You want to make certain that you have some choice for your final edited images, so bring a few professional looks. It can be as simple as changing your jacket or add an accessory. Sometimes photographers will have on-site viewing of proofs so you can choose them on the spot and take some additional if you do not like what you see.
  4. Choose a complimentary color, black or dark grey for your clothing.
    Also color is also crucial! Don’t try out a new color, wear shades that you know look good on you.
  5. Choose a look that matches your business personality, yet is professional
    You want to have an image that feels like you. People will look at a headshot and they create a persona in their mind of how you will interact with them. So make certain to identify ahead of time the professional personality you want to have online

Why is the Right Image Worth a Thousand…

An image can truly be worth a thousand [fill in the blank] when it comes to marketing. This could mean “likes”, dollars, clients or whatever other type of return matters to you as the end goal regarding your marketing efforts. You put in time, brain-power and money into promoting your business right? So why not capitolize on one of the elements that is known to draw in clients / supporters / the community [pick your target].

 Today if you do not capture your audience visually, they will move on and you will lose them. So what to do if you want to do a better job of visually communicating your company’s message?

Know Your Message

#1 Know Your Message: You want to make certain you know what your main message is for your website, social media cover image, blog posts, etc…Your audience will notice when you match your images to what you are saying.

2# If You Use Stock Images…Pay For Them: Don’t just download from the internet…those images belong to someone and they deserve to be compensated for them. If you do not make certain you have the rights to use images, you will pay way more if the owner finds out (I love 123Royalty Free Images).

Show som personality

#3 Have Fun: Look for images that reflect some personality and will make a visually enjoyable experience for your clients, donors or community.

#4 Create Something You Are Comfortable With: This is your business. Your marketing reflects you who are. Yes it should match your marketing message, but it should also be something you are proud of.

Professional Photography

#5 Hire a Professional: Original images add amazing value to your marketing…because no one else has them. Also with a professional you can rely on them to help guide you through telling your story.

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