If you are on social media at all, then you almost definitely have a Facebook profile. And if you own a business, then you likely have a business page or at least you have thought about it getting one.
I am often asked, especially as clients are ramping up their visual storytelling, what is the difference between my Facebook Business Page and my Personal Profile?
Well they both have their place and you should manage them in their own way…but they are both being seen by potential clients.
Many people think that if they “lock” down their personal profile, that they have a bit of safety in posting more personal opinions and content. That their personal profile will not really impact their business page.
Well this could not be farther from the truth!
Whatever you put out there online is out there…all of it.
It is not just friends and family that will look at your personal profile. Current clients and potential ones will snoop and find out who you are. They will look at your business page and compare it. Why? Because people want to connect personally with those they choose to do business with.
So what does this mean? Well it means that as a business owner that is marketing online you need to be intentional about what you post anywhere online.
This does not mean that you can’t share personal things on your personal profile. You should do that…however you may want to hold back a bit on sharing pics that might not be in line with an image you would want your business associated with. Or maybe keep some of your stronger opinions for in person conversations.
Whatever you choose to do, just be mindful of what you put out there in the world wide interwebs.