Language…what do you mean watch your language? No, I don’t mean f-bombs, I mean are you really using language that matches who you authentically are when you are writing in your social profiles, marketing content and correspondence with clients / customers (so I guess this could mean f-bombs)?
So all those times you were in English class and wondered how you were ever going to use it in real life…well here is a prime life application. In technical English or Literary terms it is called your “Voice” and it should be reflective of how you speak naturally and your personality.
I am not talking casual emails or social media posts (but we will get to how that writing is important), I am talking about key elements as a business professional that can make it or break it.
Why do I ask this? Writing in a way where you are not truly being yourself does come through…and is usually comes across a bit plastic or fake. Also it is kind of boring because it usually is really polished and sounds like what everyone else is saying.
When you do let yourself have the freedom to be who you really are and fully embrace this in all of what you do, it is so powerful!!! You will start to fully tell your story, connect with people on a different level and (gasp) might actually enjoy the process.
So how do you figure out if you are being authentic in your writing? Follow the steps below to get the ball rolling and on your way:
- Go to your “About” page, a recent blog post or the Description/About on one of your social media platforms. Now copy and paste that into a document.
- Read it over. Does it sound like you? Is this how you normally talk? Does it have some of your personality in it?
(If so…awesome, you are on the right track to writing in writing as you. If not…read on)
- Now rewrite this a bit as if you are speaking to someone that you know (a long-time client, an associate, etc…). Loosen up a bit so that this language is more uniquely you. It has your spunk and pizzazz.
- Put it away for a bit. Go get some coffee or move onto another project for about an hour. Stepping away from writing projects helps you get out of your head a bit.
- Pull that writing sample out and re-read it. Does it sound like you? What makes it unique? How can you weave what you changed into other writing?
This is a process and takes time to let go and give yourself the freedom to be you. It also sometimes helps to have another set of eyes to see what you are not. Silver Keys Media has launched our Brand Story process and an intricate part of this is finding your voice in your brand. Please contact me to learn more about this if you are interested in working with someone to unlock your story and help you become a better writer for your business.