Key Conversations with Amanda Goff | Episode 1

How Do You Relate to Money?

Episode 1 | 5.2.19
Host: Amanda C Goff (Visual Strategies)

Guest: Cecilia Case (The Money Relationship Coach)

Get your exclusive “Spending and Emotions Worksheet” and book a complimentary money empowerment session with Cecilia at this link:

This series is a way for me (Amanda) to share all the amazing people I meet in my networking adventures. It is designed to promote life balance, help entrepreneurs and biz professionals be more successful & bring you the latest / greatest in digital technology.

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Music Credit: “Summer Sunrise” | Licensed Under Creative Commons: By Attribution 3.0 License



 welcome everyone this is actually the


 very first key conversations with Amanda


 Goff I’m so glad that you are tuning in


 and watching this I’m so excited to


 start bringing a video and review style


 type resource that I can provide to all


 of you out there that are business


 owners business professionals and just


 you know everyday people I learn about


 so many amazing things from the people


 that I network with and this is a way


 that I can share that so my very first


 guest is Cecilia case she is a money


 coach or a money relationship coach and


 this is right around tax season so like


 good time thinking about money and


 thinking about our relationship with


 that um so Cecilia tell us a little bit


 about yourself well thank you so much


 Amanda for having me on this is really


 fantastic and I’m so honored to be your


 first guest that’s really fun so yeah I


 am like you said I’m a money coach and I


 really I like to help people um get and


 stay out of debt and learn to have a


 really good relationship with money and


 sort of spend according to their values


 and so I kind of I do this because I


 think that money is so important in our


 lives it has its root and it’s tendrils


 into almost every aspect of our lives


 are affected by money and I personally


 have my own money journey my own money


 story and as I evolved through that and


 grew through that I realized that I


 wanted to share with others I wanted to


 help others create a good relationship


 with money


 so yeah yes you get started in this


 that’s kind of it’s very niche yeah




 it is because I’m not a financial


 adviser you know I’m not I’m not


 handling people’s investments or you


 know doing life insurance or anything


 like that


 this is definitely something that’s a


 little bit different and I came to it


 because my personal money story is


 probably pretty similar to what other


 people have or at least I’m sure


 everyone has some sort of you know they


 can see bits of themselves in in my


 story and me and them and my money story


 is is that I grew up a I grew up in a


 middle-class family my mom was a


 stay-at-home mom my dad was an engineer


 still as an engineer and so he had a


 very stable fairly stable income and was


 rarely unemployed and that would make


 you think that that we would have a very


 stable money situation financial


 situation and it wasn’t true I grew up


 in a situation of what I now call the


 debt yo-yo right so you you’re the whole


 family we get into debt and then we kind


 of crawl our way out of debt and we’d


 have like a celebratory dinner you know


 and be like yes we’re out of debt we’re


 never gonna do that again and then turn


 around nine months later a year later


 and realize we were getting ourselves


 back into debt again you know and as a


 child that’s what I saw you know I saw


 this debt yo-yo and I didn’t necessarily


 understand why it was happening but I


 grew up with a money story that money is


 scary you know and that it causes


 upheaval in your life or in you know


 sort of uncertainty in your life and so


 when I became at my own adult and I


 started I got my own jobs and you know


 all this sort of thing financial


 security and safety was really important


 to me is one of my highest sort of goals


 was to be financially secure so I if I


 had two choices in my life one that


 would make me happy but was risky and


 one that was make me less happy but was


 financially stable I would always choose


 the financially stable choice you know


 and even through that though I would go


 into that yoyos


 I would do the exact same thing I


 emulated my parents I am elated by dad I


 became an engineer you know and yeah


 right and which is a very stable job you


 know so I did that right but at the same


 time I I could found myself always


 getting into debt you know student loan


 debt credit card debt car loans never a


 huge amount but enough that it was


 always a stress in my life and so about


 five or six years ago I realized I can’t


 do this anymore I don’t like this living


 like this


 and I really buckled down and I realized


 that I was gonna have to make some real


 changes in my life and so I did the


 usual like you know typing on the


 keyboard googling how do how the heck do


 I get myself out of debt and I ran a cut


 right everyone does that every six


 months I would do that it’d be like how


 the heck do I get out of debt and and I


 did that and this time a budgeting


 program came up called YNAB it which is


 why and a B and it stands for you need a


 budget man


 this program is still exists I still use


 it daily and it changed everything for


 me I downloaded it at the time you


 downloaded it now it’s a web app but I


 downloaded it and within 30 minutes I


 knew that it was going to change


 everything for me it just wasn’t such an


 amazing way of looking at money and so


 over the period of three years I paid


 off my debt and ever since then I’ve


 never been in debt unless I


 intentionally I had a reason to be in


 debt like I bought a boat with debt but


 I paid it off really really quickly and


 it was sort of a strategic decision and


 I had a house with a mortgage but


 consumer debt was gone


 student loan was gone car loans were


 gone and I realized not only had I paid


 off all of these debts but I had the


 skills and new relationship with my


 money that I didn’t have to ever get


 back into debt again you know that I


 knew how to keep out of that careless


 debt yo-yo cycle that I’d been in


 so that’s when I started realizing wow


 it’s not just the budgeting I have a


 real total system here that I would love


 to share with the world wonderful and it


 is so true you said that you know we all


 have we all have our money journey we


 all carry baggage from how we were made


 and whether we react to how we were




 you know swinging the pendulum one way


 or the other right but a debt that is so


 easy to attain because you know like you


 said with school loans and a mortgage


 but then you’ve got the car and then


 you’ve got to take care of the car so


 exactly we could go down a total rabbit


 hole of you know how attitudes have


 changed over the past 30 or 50 years in


 terms of debt and consumer debt


 especially there’s a lot of societal


 changes that have happened but for me


 it’s more about changing one person’s


 relationship with money you know we all


 have you’re absolutely right everyone


 has a different money story it’s


 different for everyone but there’s some


 common threads usually you can usually


 find something that’s very similar so


 excuse me so that’s why I love what I do


 you know that’s why I love it is I can


 really help people heal one person at a


 time heal that relationship with money


 and yeah I was just going to say so


 so tell us I know we chatted ahead of


 time tell us some some real applicable


 things that you think really important I


 know it doesn’t necessarily always apply


 to just a business owner a business


 entrepreneur but that’s definitely a lot


 of the people that are going to be tuned


 to sure maybe some those key things that


 you think are good takeaway and it could


 be applied pretty quickly


 absolutely yeah I mean there’s my


 general I I don’t like calling it a


 system but it kind of is a system a bit


 it’s not a rigid system though it’s more


 of a philosophy there we go that’s the


 word I want


 it’s a philosophy of having a healthy


 relationship with money and I call them


 the three pillars to a healthy


 relationship with money and this is


 you’re absolutely right this is for


 everyone it’s not just business owners


 and we can talk a little bit about the


 special requirements for small business


 owners afterwards but for these three


 things this is for everyone the first


 pillar is to having a good relationship


 with money is understanding your


 emotional Money story and rewriting the


 ones that aren’t serving you mmm it’s


 not about necessarily rejecting those


 stories it’s about understanding them


 understanding why you wrote those


 stories in the first place because


 usually their coping mechanisms right


 you create these money stories in your


 head and you find the ones that aren’t


 working for you and rewrite them find a


 new money story to replace them and so


 and what I mean by a money story is


 things like it can be as general and


 broad as rich people are greedy right


 yeah you know something saying something


 like that in the back of your head


 having that run in the back of your head


 will make it very hard for you to gather


 a lot of wealth because if you’re if


 you’re a good person that most people


 are good people who wants to be greedy


 yeah who wants to be a bad person so if


 you think rich people are greedy you’re


 gonna you’re gonna subconsciously


 subvert your ability to gather real


 wealth right so that’s just one example


 and there hundreds of examples for me my


 money story was about the fear of an


 instability you know that there was a


 certain way of getting money and that


 everything I needed to do was to avoid


 instability right and not take risks so


 you know everyone has a different money


 story but that’s the first pillar


 understand those and rewrite the ones


 that aren’t serving you the second


 pillar is the practical techniques of


 managing your money and and that’s what


 you often will see if you kind of Google


 personal finance blogs and things like




 these are the kinds of things that


 you’ll see them talking about you’ll see


 how to create a debt reduction plan or


 how to learn how to save or how to


 create a budget right but those those


 are super super important but without


 that first pillar you’re not really


 gonna revolutionize your relationship


 with money so those are very important


 but the first pillar is is vital to


 really changing how you how you interact


 with those tools hmm it’s like it’s like


 buying a really really nice beautiful


 $200 chef’s knife but not knowing how to


 chop with it you know not you’ve got


 this great tool right but you don’t


 really know how to use it so you have to


 have both and then the third pillar is


 what I like to call creating your new


 money groove and really basically what


 I’m saying is creating new money habits


 and new money habits are very very


 important because even if you have


 changed your relationship with money and


 you have practical techniques if you


 don’t do them over the long term you


 won’t have long-term changes in your


 money situation right so you need to


 have all three of them and with the


 habits I like to tell people I want the


 habits it’s very important that the


 habits get to the point where they’re


 almost second nature right they need to


 be second nature as Gigot getting up


 going into the bathroom and brushing


 your teeth yeah right you just do it you


 just do it because you do it you don’t


 have to argue with yourself about it you


 don’t have to have a conversation with


 yourself about it you get up you go your


 brush your teeth I wanted to be that


 easy yeah because what do we do when


 we’re stressed out we go to our natural


 eggs Sacketts and if we have bad habits


 it’s like I mean that’s why the whole


 like you know retail therapy like which


 is the worst and that’s why it’s also


 important to understand there’s old


 money stories because when you start


 skipping into that old money groove that


 often is related to the old money


 story that you have somewhere in there


 shopping will make me feel better that


 sort of thing that might be an old story


 or might be different than that but that


 might be a kind of story that is


 triggering that and so when you realize


 that you’re skipping into that old


 groove you can look back and say oh wow


 there’s that old story again what did I


 replace that with what’s the new story


 that I wrote for myself and you can


 consciously replace it again and every


 time you do that it’ll be faster you’ll


 recognize it faster you’ll remember the


 new story faster it’ll be more effective


 faster you know so that’s that’s the


 three things that I think are so so


 important for everyone to be able to do


 oh absolutely and like you said this


 applies to anyone and everyone which is


 is you know we all we all need to kind


 of go through those three steps for sure


 and you know it’s just a starting point


 I’m assuming but it’s one you can kind


 of start streamlining that then you


 really start to set a new pattern which


 I think you know we all right I’ll have


 that um how do you think will loop back


 to how is this applicable then in


 business yeah that’s a great question so


 for example things like budgets are


 already hard because every month is


 different with your expenses right and


 that’s for everyone even if you have a


 regular paycheck your expenses will be


 different month to month no one has this


 thing called a normal month right you


 know where it happens exactly how


 they’re supposed to write for small


 business owners they have we actually we


 have a really even more complicated


 situation because not only do we know


 not know exactly what our expenses are


 gonna be but we don’t know exactly what


 our income is going to be either in a


 lot of cases so that’s what I call


 variable income and variable income is


 it just makes it even harder to predict


 and to make good choices and to always


 know for example if you have a highly


 variable income let’s say a real estate


 that’s very seasonal right you might


 have three really amazing months and the


 rest of the months you might have no


 sales at all or just you know very low


 sales so in those three months you need


 to have a plan to sock away money so


 that you will be able to use that


 savings for the rest of the year yeah


 right so I like to talk about turning


 your variable income into stable income


 right and it’s easy to talk about it’s


 hard to do it’s hard for everyone like


 oh well you just figure out what your


 average is you figure out what your


 expenses are gonna be and well that’s


 how much you need to make well no no


 that’s that’s silly it’s much harder


 than that but basically I mean the first


 step is to start creating a buffer so


 start creating and this can be in a


 savings account this can be you know it


 can be done a lot of different ways but


 what you start doing is you start every


 month that you have a high income you’re


 gonna stuff money into the buffer hmm


 you have low income you’re gonna pull


 from the buffer so what you’re trying to


 choose you’re trying to stabilize that


 variable income right yeah so that’s and


 then when you do that then you’re gonna


 apply all three of those other you know


 pillars at the same time right so it’s


 basically me saying it’s even harder for


 small business owners right really


 really tough you yeah cuz even if you


 have I know for myself I have some


 clients that are monthly so I can kind


 of predict okay I’m gonna make X amount


 per month right I don’t know where like


 the ebb and flow of projects and when


 payments come so even that because then


 you have that one clients like oh I need


 to pause on this for a month or two and


 you know because they have the same


 urban flow especially a


 business-to-business type small


 businesses like you’re it’s like a


 powder keg to some degree so why are we


 airship people start like out of the


 gate what do you think would be the


 first step


 like after listening to this yeah you go


 okay I can put this down I can set aside


 an hour to try and think about this or


 an hour to think and do this I like to


 suggest two things actually and the


 first one is creating what I call an


 emotions and spending journal okay what


 this is is this is really simple just


 take a sheet of paper or a notebook or


 whatever you like and create a little


 grid or a little table and put down at


 the top you’ll have where you spent the


 money what you spent the money on how


 much it was and how did it make you feel


 hmm now you don’t have to do this for


 every expense if you go to Target and


 you buy you know some little thing that


 you just needed and you don’t have any


 emotions about it it was just I don’t


 know you you you you bought a little bit


 of groceries or something like that and


 it didn’t have any emotional impact


 don’t worry about putting that down in


 your journal but if you have something


 where your you go and you buy maybe you


 buy some clothing or whatever it is if


 you have some emotional feelings about




 write it down because that’s how you’re


 gonna start digging into those money


 stories how you’re gonna start


 identifying the patterns saying oh wow


 you know what I bought this shirt and I


 did it because someone was someone said


 something that made me feel bad about


 myself at work and so again you’re


 talking about retail therapy right or


 something like that you know you start


 writing it down and you start realizing


 that there’s some patterns to the things


 that really bring strong emotions now


 it’s not just the negative emotions that


 I want people to write down it’s the


 positive ones


 sometimes sometimes we buy something and


 we feel really good about it


 for example maybe if you buy something


 even putting it off for months that you


 have to repair this thing in your house


 and you finally buy that parts to make


 it happen and you feel really good


 because you feel


 the adult and really accomplished write


 it down right write it down and say wow


 this made me feel good because I felt


 like I was taking care of myself and


 taking care of my family or whatever it


 was right so that’s the first thing I


 want people to try you know it really


 can start you can start digging into


 those money stories the second thing is


 for the business owners is to really


 start looking at the true urban flow of


 their business hmm


 figure out what those highs are figure


 out what the lows are figure out what


 your expenses are ish again you can


 never really know and realize that okay


 yeah I need to save this must much money


 so that in my low months I don’t have to


 dip into debt right that’s gonna be your


 target for that buffer right so those


 are two suggestions for you and those


 are great and that’s that’s something I


 think people can immediately think about


 and start you know no one wants to think


 about the relationship with money but


 but at the same time the reason I had


 you bond and kind of timed it for this


 time of year is that it’s ideal like


 everyone’s talking about their tax


 refund and they get all excited where


 they get oh gosh I’ve got a taxes you


 know it’s very emotional time okay and


 by having a couple solutions at least


 gain some control there’s hope there’s


 hope there’s so much hope there is so


 much oh yeah you’re absolutely right


 what’s really interesting is that this


 year this tax season has been


 particularly odd because for a lot of


 people they’re not getting the refunds


 that they usually expect yeah there’s


 been some people’s in the tax laws and


 so there are a lot of people most people


 are getting less refunds than they




 yeah and that can be bring up a lot of


 emotions as well because you thought you


 were going to be able to do X Y & Z and


 maybe now you can only do X Y maybe


 X you know and yeah this year in


 particular I think is really moving a


 lot of people to think about how they


 deal with their money oh absolutely yeah


 and and not being able to write off you


 know what they were used to writing off


 or all of those things I know people


 have been really cranky because they’re


 like wait a second yeah exactly and as


 business owners you know I find that


 it’s specially small smaller business


 owners that are just getting off the


 ground or whatnot it’s rough because


 typically you don’t make money typically


 you’re owing something unless you’ve


 paid out that buffer you know quarterly


 or something and so that’s something


 that I know has always been a stressor


 for me is making sure I have that


 account and I stuff all that money away


 and I just get really paranoid about and


 so I write the check right and yet


 that’s that’s a hugely important habit


 for people to get into you know if you


 even if people don’t do the buffer


 finding a way of every time you get a


 check-in every time you get a check from


 a client or get money in from a client


 or whatever it is however you make money


 as a small business owner take some of


 it out even if it’s not the total amount


 that you think you might need get


 started with that habit of saving for


 your taxes because you’ll be able to


 increase it over time oh absolutely


 so okay well um in the description of


 this video we will have a link to


 connect with you and we talked about you


 know some stuff you have to offer as


 well so how can people connect with you


 if this is something they’re interested


 in maybe having that conversation so


 they can maybe get a little bit more on


 track with their relationship with money


 absolutely yeah I’m offering a one hour


 complimentary money empowerment session


 so all of the things we’ve talked about


 here you can actually get kind of a


 first look and it’s very personalized


 look at will dig into your old money


 stories and understand your goals and


 really try and figure out how to tie the


 current money stories to what your goals


 are and get you some first step so


 you’ll you’ll come out of every one of


 those you’ll come out of that one-hour


 session with at least two or three


 recommendations for those first steps


 how can you really start healing your


 relationship with money you can also go


 on my website and sign up for my


 newsletter I type I have kind of every


 two weeks I have a newsletter that goes


 out that has tips about money or has my


 thoughts on the current money situation


 so yeah those are great


 those are great and I’m on your


 newsletter and I love seeing that


 because a you you provide a lot of value


 and it’s no but if it’s in bite sizes


 which is what I think most people eat it


 up now little bites they can go okay I


 can do that oh well thank you so much


 for coming on today and sharing your


 knowledge with us and yeah for those of


 you watching um check out Cecilia’s


 website sign up for her newsletter and


 take advantage of that offer that is a


 very generous offer and I think that if


 you’re on the fence of and you’re not


 and you know you need to be doing


 something different you should take the


 stuff to do it and and just as I always


 say rip the band-aid off and we start


 making some changes so yeah well good


 bye to everyone and we will see you next





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