You Can Say So Much Without Uttering A Word

You don’t have to hang around me long to know that I am a bit dramatic..in a good way. I enjoy stepping on stage or in front of the camera as a form of creative expression. I also enjoy using theatrics and what I have learned in theater class as I have continued to develop this craft in other areas of my life. As an actor

Automated email campaigns are a feature that is available regardless of what plan you have. This is an amazing tool that can help you with a variety of marketing and administration tasks. You can check out the preset “Automation Emails” or you can create your own. The steps below are for custom automated emails…great for a series of emails that you can send out to a specific list or will trigger as you add names.

If you are on social media at all, then you almost definitely have a Facebook profile. And if you own a business, then you likely have a business page or at least you have thought about it getting one.

I am often asked, especially as clients are ramping up their visual storytelling, what is the difference between my Facebook Business Page and my Personal Profile?

Well they both have their place and you should manage

As a small business, free marketing is always a welcomed resource. Claiming the local listings for your business is one of these free marketing tools out there…but the #key here is to make certain you are optimizing this opportunity and spending time on the listings that will give you the most value for your time and efforts.

What is a local listing?

Think of this as tapping into the “yellow pages” Of course there are paid marketing

What is branding anyway? According to Merriam-Webster’s Dictionary: branding noun  brand·ing \ˈbran-diŋ\ Definition:  the promoting of a product or service by identifying it with a particular brand First Known Use: 1913 So basically if you have a product or service you will want to have something that the community will identify with in order to create trust and recognition with your followers

  Regardless of your industry, your business or organization has a story. This story is made up of the personal impression you have made (or those who work for/with you), copy on your website, your printed materials, your logo, your tag line and your overall digital presence. It can even run as deep as what you do publicly outside of work. The big set of questions are: What story are

There are many ways that you can attract clients and more business, however what impression are you leaving with your digital thumbprint? Through your website, social media, local listings and digital content (more in future posts on these specifically) you can have quite a bit of control over the story you are telling. A key element you can leverage are the reviews on your social media. Why not ask clients to share their experience. It

As a small business owner you wear many hats. You do the work, manage the books, pull the trigger on your marketing….it can be a lot. One of the first things I have my clients do is to tell me what they are doing for their marketing and then we talk about what makes them happy…and what is purely a chore. Marketing your business is different for everyone and there is no magic formula. The

Stepping on a film set is amazing. I have had the opportunity to do it for a professional film company here in Portland as a paid extra on “Portlandia” and I have had the opportunity to do so for the last several years with Marble Mountain Films working on the short film “Unmarked” and several other projects.

Portrait of smiling graphic designer standing with her colleagues in background

You don’t have to hang around me long to know that I am a bit dramatic. I have been acting, dancing and performing since I was 4 years old. My mother put me in dance and acting to increase my confidence. Both of these crafts focus on how you present yourself and how to communicate with out words…to tell a story with out even saying anything. These skills translate to everyday life. I think all too

Content is so important to sharing your story…what is even more crucial is that you are using unique content whenever possible. Why? Because your followers want to be able to connect with you! By sharing images that involve you, your business, your products and what someone will experience when they engage work with you they will get to know you better. So how do you create unique content? Well snapping images with your phone is

Fifteen Facts About Amanda Goff

At first I thought it might be difficult to come up with 8 interesting thing…but this was a rather fun exercise to examine the life of Amanda Goff to dig up some fun and funky facts.

  1. I started my “career” as a performer at the tender age of 4 at my first dance recital. I was done for after that and bitten by “bug”.
  2. I love to people watch. It is one of the

Recently I received a letter in the mail from my health care provider. Well after a moment of reading and then re-reading this I laughed out loud so obnoxiously that everyone in the house wondered what the heck I was reading. Really? “Insert disease/condition”….well someone did not get their caffeine in before they hit print and sent this on its merry way. And excuse me, I have a few pounds to lose, but I am

An image can truly be worth a thousand [fill in the blank] when it comes to marketing. This could mean “likes”, dollars, clients or whatever type of return that matters to you as the end goal regarding your efforts. You put in time, brain-power and money into promoting your business right? So why not capitalize on one of the elements that is known to draw people in. Today if you do not capture your audience