What is a USP?

A USP is a single sentence or phrase that captures your Unique Selling Proposition. It takes a bit of work to get to this piece of your marketing plan, but it VITAL to understanding the problem your business/organization is solving and what sets you apart from others in your community. A USP gives you a clear identity, lets you target your market and will help you with putting together a solid

Story Book Regardless of your industry, your business or organization has a story. This story is made up of the personal impression you have made (or those who work for/with you), copy on your website, your printed materials, your logo, your tag line and your overall digital presence. It can even run as deep as what you do publicly outside of work. The

There are many ways that you can attract clients and more business, however what impression are you leaving with your digital thumbprint? Through your website, social media, local listings and digital content (more in future posts on these specifically) you can have quite a bit of control over the story you are telling. A key element you can leverage are the reviews on your social media. Why not ask clients to share their experience. It

You can tell the story of your product, services and company with a simple video. Make sure to keep it short and sweet. Here is a great sample of using intentional words and striking images to create a visual message. http://www.youtube.com/watch?v=1etGJY33YDI  

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I cannot say much more then what Amy Cuddy says in this TED talk video: [youtube https://www.youtube.com/watch?v=6nOfu3MlsIg]

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As a small business owner you wear many hats. You do the work, manage the books, pull the trigger on your marketing….it can be a lot. One of the first things have my clients do is to tell me what they are doing for their marketing and then we talk about what makes them happy…and what is purely a chore. Marketing your business is different for everyone and there is no magic formula. The key

Stepping on a film set is amazing. I have had the opportunity to do it for a professional film company here in Portland as a paid extra on “Portlandia” and I have had the opportunity to do so for the last 5 years with Marble Mountain Films working on the short film “Unmarked” and the current film project “Dead Lake“.

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You don’t have to hang around me long to know that I am a bit dramatic. I have been acting, dancing and performing since I was 4 years old. My mother put me in dance and acting to increase my confidence. Both of these crafts focus on how you present yourself and how to communicate with out words…to tell a story with out even saying anything. These skills translate to everyday life. I think all too

Part of this fun journey of blogging for 29 days is to provide some quick tips on how to create unique content to tell your story. Original content is so important to have in your social media and digital marketing. Do you like those images with text…or better known as meme? You can easily create these with your own photos in a very simple way. Follow these steps and you will be on your way

I love music…music of all kinds. I listen to country, classic rock, hip-hop, dubstep…the list can go on. Since I was little I have created emotional ties to certain songs. When I hear them they can transport me back to that time and place. If my life could have a sound track here are ten songs that would be part of that collection. They all have their own hook into the story of my life:

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”  –  Maya Angelou “The best and most beautiful things in the world cannot be seen or even touched – they must be felt with the heart.”  –  Helen Keller “We know what we are, but know not what we may be.”  –  William Shakespeare

Thank you

Fifteen Facts About Amanda Goff

At first I thought it might be difficult to come up with 8 interesting thing…but this was a rather fun exercise to examine the life of Amanda Goff to dig up some fun and funky facts.

  1. I started my “career” as a performer at the tender age of 4 at my first dance recital. I was done for after that and bitten by “bug”.
  2. I love to people watch. It is one of the

http://www.youtube.com/watch?v=PkXfHjxiSjs

Cooking Show Professional Services / Marketing Tool Demo Reel Sample Amanda Goff – Creative Director of Silver Keys Media Ryan Erlandsen – Creative Partner www.SilverKeysMedia.com SilverKeysMedia@yahoo.com Music: “White Stones” from Playonloop.com Jessica owns The Kitchen at Middleground Farms, a culmination of her experience in the food industry, her culinary travels, her love of animals and a deep appreciation for some of the lost arts involved in cooking locally sourced ingredients. Her food “career”

Recently I received a letter in the mail from my health care provider. Well after a moment of reading and then re-reading this I laughed out loud so obnoxiously that everyone in the house wondered what the heck I was reading. Really? “Insert disease/condition”….well someone did not get their caffeine in before they hit print and sent this on its merry way. And excuse me, I have a few pounds to lose, but I am

If you are a business owner, head up an organization or you are your own brand, marketing strategy is crucial to your success. Here are a few key strategies that will  help you to refine your marketing and find your biggest fans. Know Your Story The core of your story is your big WHY. This is the reason or reasons why you are doing what you do. What is the passion that drives you? How does your business change your life