Automated email campaigns are a feature that is available regardless of what plan you have. This is an amazing tool that can help you with a variety of marketing and administration tasks. You can check out the preset “Automation Emails” or you can create your own. The steps below are for custom automated emails…great for a series of emails that you can send out to a specific list or will trigger as you add names.

How is it already the end of the year? I think that thought every time the beginning of December rolls around. Well this year is not different, but this time I do not have that twinge of panic. Why? Because I have decided this year to incorporate some SMART planning into place. What is SMART planning? Well check out see for yourself below. (1) Specific Be specific in your planning. The more specific you are the

If you are on social media at all, then you almost definitely have a Facebook profile. And if you own a business, then you likely have a business page or at least you have thought about it getting one.

I am often asked, especially as clients are ramping up their visual storytelling, what is the difference between my Facebook Business Page and my Personal Profile?

Well they both have their place and you should manage

This is a basic starter list (click image or here to download) that will help you on your way to creating your own professional streaming, LIVE or training videos for social media. Message us in the form below if you are interested in our full DIY Video Coaching program. Happy Filming!!!!


DIY Tool Kit List  

Click HERE to Download

You Can Say So Much Without Uttering A Word

You don’t have to hang around me long to know that I am a bit dramatic..in a good way. I enjoy stepping on stage or in front of the camera as a form of creative expression. I also enjoy using theatrics and what I have learned as I have continued to develop this craft in other areas of my life. As an actor you study life

As a small business, free marketing is always a welcomed resource. Claiming the local listings for your business is one of these free marketing tools out there…but the #key here is to make certain you are optimizing this opportunity and spending time on the listings that will give you the most value for your time and efforts.

What is a local listing?

Think of this as tapping into the “yellow pages” Of course there are paid marketing

No matter how wonderful the product or how amazing the cause, when you are the owner or on staff in a customer connected position, people will want to see who are. Several years ago, there used to be more of a refined control over the “face” that was associated with the company. The consumer did not get to see “behind the curtain” so to speak. But now with a shift to content marketing, social media

What is branding anyway? According to Merriam-Webster’s Dictionary: branding noun  brand·ing \ˈbran-diŋ\ Definition:  the promoting of a product or service by identifying it with a particular brand First Known Use: 1913 Basically if you have a product or service you will want to have something that the community will identify with in order to create trust, recognition and ultimately a client, customer,

 

What is a USP?

A USP is a single sentence or phrase that captures your Unique Selling Proposition. It takes a bit of work to get to this piece of your marketing plan, but it VITAL to understanding the problem your business/organization is solving and what sets you apart from others in your community. A USP gives you a clear identity, lets you target your market and will help you with putting together a solid

Story Book Regardless of your industry, your business or organization has a story. This story is made up of the personal impression you have made (or those who work for/with you), copy on your website, your printed materials, your logo, your tag line and your overall digital presence. It can even run as deep as what you do publicly outside of work. The

There are many ways that you can attract clients and more business, however what impression are you leaving with your digital thumbprint? Through your website, social media, local listings and digital content (more in future posts on these specifically) you can have quite a bit of control over the story you are telling. A key element you can leverage are the reviews on your social media. Why not ask clients to share their experience. It

You can tell the story of your product, services and company with a simple video. Make sure to keep it short and sweet. Here is a great sample of using intentional words and striking images to create a visual message. http://www.youtube.com/watch?v=1etGJY33YDI  

Thank you for following  and reading Silver Keys Media’s Blog Please Contact Us with feedback or questions

I cannot say much more then what Amy Cuddy says in this TED talk video: [youtube https://www.youtube.com/watch?v=6nOfu3MlsIg]

Thank you for following  and reading Silver Keys Media’s Blog Please Contact Us with feedback or questions

As a small business owner you wear many hats. You do the work, manage the books, pull the trigger on your marketing….it can be a lot. One of the first things have my clients do is to tell me what they are doing for their marketing and then we talk about what makes them happy…and what is purely a chore. Marketing your business is different for everyone and there is no magic formula. The key

Stepping on a film set is amazing. I have had the opportunity to do it for a professional film company here in Portland as a paid extra on “Portlandia” and I have had the opportunity to do so for the last 5 years with Marble Mountain Films working on the short film “Unmarked” and the current film project “Dead Lake“.

, , ,