This post is purely for fun…but is definitely a good example of what not to do!!! Using stock photography is fine at times, but be mindful of how it aligns with the story that you want to tell. That being said, unique content is always best practice, not only do you own the content…but it is something that you have created (or hired a pro to do) that truly reflects your
Who has recorded a Facebook LIVE and then when it posts you groan at the thumbnail that was chosen for the world to see (or laugh at). Sometimes these odd looking screen captures help add a curiosity point that will increase clicks…but often they are just horrible. Well you can change this (and so much more) if you did not know. It is totally worth it to make sure that you have your best foot
Like it or not selfies are now part of our culture. While originally defined as just an image of ones self…it has now morphed into being defined as any image that you take (you or a group) by your “self” with your phone or device. While it is a bit nutty to be compelled to constantly document everyday life, it is not all bad that we have the technology in the palm of our hand
Do you want to create your own branded images or memes, but are afraid to try to learn a new program like Canva? Or you do not want to invest (let alone try to master) in programs like Photoshop or Illustrator. Well this is the tutorial for you!! All you need to create simple branded images and memes is: Microsoft Word, your logo, a unique image (or legally downloaded stock image) and the
If you have video embedded on your website or you use them as part of your blog posts, you may very see what is below when the video is done playing: This is annoying, ugly and kind of unprofessional to be honest. It is directing visitors to your website away from your video and onto what YouTube things they may want to see
Language…what do you mean watch your language? No, I don’t mean f-bombs, I mean are you really using language that matches who you authentically are when you are writing in your social profiles, marketing content and correspondence with clients / customers (so I guess this could mean f-bombs)? So all those times you were in English class and wondered how you were ever going to use it in real life…well here is a prime
Be Authentically You
In theater class this has more to do with the character you are playing…be the character in the best possible way. As an actor you work to hone the finer points of a character to a point that you can step into the “skin” of that character each time you portray it. It happens when you can authentically be that character. This is something that can also be used in our day
You Can Say So Much Without Uttering A Word
You don’t have to hang around me long to know that I am a bit dramatic..in a good way. I enjoy stepping on stage or in front of the camera as a form of creative expression. I also enjoy using theatrics and what I have learned in theater class as I have continued to develop this craft in other areas of my life. As an actor
Automated email campaigns are a feature that is available regardless of what plan you have. This is an amazing tool that can help you with a variety of marketing and administration tasks. You can check out the preset “Automation Emails” or you can create your own. The steps below are for custom automated emails…great for a series of emails that you can send out to a specific list or will trigger as you add names.
How is it already the end of the year? I think that thought every time the beginning of December rolls around. Well this year is not different, but this time I do not have that twinge of panic. Why? Because I have decided this year to incorporate some SMART planning into place. What is SMART planning? Well check out see for yourself below. (1) Specific Be specific in your planning. The more specific you are the
If you are on social media at all, then you almost definitely have a Facebook profile. And if you own a business, then you likely have a business page or at least you have thought about it getting one.
I am often asked, especially as clients are ramping up their visual storytelling, what is the difference between my Facebook Business Page and my Personal Profile?
Well they both have their place and you should manage
As a small business, free marketing is always a welcomed resource. Claiming the local listings for your business is one of these free marketing tools out there…but the #key here is to make certain you are optimizing this opportunity and spending time on the listings that will give you the most value for your time and efforts.
What is a local listing?
Think of this as tapping into the “yellow pages” Of course there are paid marketing
No matter how wonderful the product or how amazing the cause, when you are the owner or on staff in a customer connected position, people will want to see who are. Several years ago, there used to be more of a refined control over the “face” that was associated with the company. The consumer did not get to see “behind the curtain” so to speak. But now with a shift to content marketing, social media
What is branding anyway? According to Merriam-Webster’s Dictionary: branding noun brand·ing \ˈbran-diŋ\ Definition: the promoting of a product or service by identifying it with a particular brand First Known Use: 1913 Basically if you have a product or service you will want to have something that the community will identify with in order to create trust, recognition and ultimately a client, customer,
What is a USP?
A USP is a single sentence or phrase that captures your Unique Selling Proposition. It takes a bit of work to get to this piece of your marketing plan, but it VITAL to understanding the problem your business/organization is solving and what sets you apart from others in your community. A USP gives you a clear identity, lets you target your market and will help you with putting together a solid