As an actor you study life in order to authentically portray it on stage or in front of the camera. You use sociology, a bit of psychology and observation in order to develop a character that can tell a story...with and without words.Read More
As a small business, free marketing is always a welcomed resource. Claiming the local listings for your business is one of these free marketing tools out there...but the #key here is to make certain you are optimizing this opportunity and spending time on the listings that will give you the most value for your time and efforts.Read More
No matter how wonderful the product or how amazing the cause, when you are the owner or on staff in a customer connected position, people will want to see who are. Several years ago, there used to be more of a refined control over the “face” that was associated with the company. The consumer did not get to see “behind the curtain” so to speak. But now with a shift to content marketing, social mediaRead More
Basically if you have a product or service you will want to have something that the community will identify with in order to create trust, recognition and ultimately a client, customer, supporter or donor.Read More
  What is a USP? A USP is a single sentence or phrase that captures your Unique Selling Proposition. It takes a bit of work to get to this piece of your marketing plan, but it VITAL to understanding the problem your business/organization is solving and what sets you apart from others in your community. A USP gives you a clear identity, lets you target your market and will help you with putting together a solidRead More
Regardless of your industry, your business or organization has a story. What story are you currently telling? Is this the story I want to tell? Why is this important?Read More
There are many ways that you can attract clients and more business, however what impression are you leaving with your digital thumbprint? Through your website, social media, local listings and digital content (more in future posts on these specifically) you can have quite a bit of control over the story you are telling. A key element you can leverage are the reviews on your social media.Read More
You can tell the story of your product, services and company with a simple video. Make sure to keep it short and sweet. Here is a great sample of using intentional words and striking images to create a visual message.   Thank you for following  and reading Silver Keys Media’s Blog Please Contact Us with feedback or questionsRead More
I cannot say much more then what Amy Cuddy says in this TED talk video: [youtube https://www.youtube.com/watch?v=6nOfu3MlsIg] Thank you for following  and reading Silver Keys Media’s Blog Please Contact Us with feedback or questionsRead More
As a small business owner you wear many hats. You do the work, manage the books, pull the trigger on your marketing….it can be a lot. One of the first things have my clients do is to tell me what they are doing for their marketing and then we talk about what makes them happy…and what is purely a chore. Marketing your business is different for everyone and there is no magic formula. The keyRead More
Stepping on a film set is amazing. I have had the opportunity to do it for a professional film company here in Portland as a paid extra on “Portlandia” and I have had the opportunity to do so for the last 5 years with Marble Mountain Films working on the short film “Unmarked” and the current film project “Dead Lake“. It is not glamorous as one may think. I have hiked miles to locations, nearlyRead More
You don’t have to hang around me long to know that I am a bit dramatic. I have been acting, dancing and performing since I was 4 years old. My mother put me in dance and acting to increase my confidence. Both of these crafts focus on how you present yourself and how to communicate with out words…to tell a story with out even saying anything. These skills translate to everyday life. I think all tooRead More
Part of this fun journey of blogging for 29 days is to provide some quick tips on how to create unique content to tell your story. Original content is so important to have in your social media and digital marketing. Do you like those images with text…or better known as meme? You can easily create these with your own photos in a very simple way. Follow these steps and you will be on your wayRead More
I love music…music of all kinds. I listen to country, classic rock, hip-hop, dubstep…the list can go on. Since I was little I have created emotional ties to certain songs. When I hear them they can transport me back to that time and place. If my life could have a sound track here are ten songs that would be part of that collection. They all have their own hook into the story of my life:Read More
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”  –  Maya Angelou “The best and most beautiful things in the world cannot be seen or even touched – they must be felt with the heart.”  –  Helen Keller “We know what we are, but know not what we may be.”  –  William Shakespeare Thank you for following  and readingRead More
Fifteen Facts About Amanda Goff
At first I thought it might be difficult to come up with 8 interesting thing…but this was a rather fun exercise to examine the life of Amanda Goff to dig up some fun and funky facts. I started my “career” as a performer at the tender age of 4 at my first dance recital. I was done for after that and bitten by “bug”. I love to people watch. It is one of the bestRead More
Cooking Show Professional Services / Marketing Tool Demo Reel Sample Amanda Goff – Creative Director of Silver Keys Media Ryan Erlandsen – Creative Partner www.SilverKeysMedia.com SilverKeysMedia@yahoo.com Music: “White Stones” from Playonloop.com Jessica owns The Kitchen at Middleground Farms, a culmination of her experience in the food industry, her culinary travels, her love of animals and a deep appreciation for some of the lost arts involved in cooking locally sourced ingredients. Her food “career” has comeRead More
Recently I received a letter in the mail from my health care provider. Well after a moment of reading and then re-reading this I laughed out loud so obnoxiously that everyone in the house wondered what the heck I was reading. Really? “Insert disease/condition”….well someone did not get their caffeine in before they hit print and sent this on its merry way. And excuse me, I have a few pounds to lose, but I amRead More
If you are a business owner, head up an organization or you are your own brand, marketing strategy is crucial to your success. Here are a few key strategies that will  help you to refine your marketing and find your biggest fans. Know Your Story The core of your story is your big WHY. This is the reason or reasons why you are doing what you do. What is the passion that drives you? How does your business change your lifeRead More
An image can truly be worth a thousand [fill in the blank] when it comes to marketing. This could mean “likes”, dollars, clients or whatever other type of return matters to you as the end goal regarding your marketing efforts. You put in time, brain-power and money into promoting your business right? So why not capitolize on one of the elements that is known to draw in clients / supporters / the community [pick your target].Read More
We realize that you have your choice in who to do business with and certainly there are other companies out there that will do a good job for you. However Silver Keys Media does bring some unique things to the table. Here are 8 Reasons to choose Silver Keys Media for your video, photography and marketing services. We create video, image and marketing tools that tell your story. Before we begin any project, we willRead More
Marble Mountain Films just released online the independent short film “Unmarked”. This was co-directed by Ryan Erlandsen and Amanda Goff and produced in association with Silver Keys Media. It is very exciting to see this project completed and ready to share with the world. Unmarked is a story about a teenage girl and her boyfriend who venture into the woods and mysteriously disappear. The girls older sister ventures out looking for answers and uncovers aRead More
There are many ways to connect with people, mostly today those are digital connections…but it is important to remember that meeting people face-to-face will help to establish real relationships. This means carving out some time that you can meet people in your community. A huge benefit to networking is that you will get to know other business owners (who provide services different or similar to yours) that you will feel comfortable referring people to if youRead More