If you are a business owner, a leader in an organization or you are your own brand, marketing strategy is crucial to your success. Don’t get scared of the word “strategy”, all it really means is you need to take some time and think through some foundational pieces to your brand & biz.
By setting aside a chunk in your calendar (maybe two 30 min blocks) each
“People will only do what they like to do, what they are comfortable accomplishing…all the rest it will be a struggle to get done”
This is all about how you choose to show up visually. This will need to be a magic mix of what you naturally LOVE to do and where you are willing to push yourself a bit. This takes time to
Before You Can Attract Your Ideal Client…You Have to Know Them
When you open a business and start to develop a brand there seems like many things that you need to focus on so you can start getting clients. It can be overwhelming!! But if can wrangle three things first and foremost, the rest will seem a whole lot easier.
So lets start with
The selfies is no longer for the 20-somethings, it is being seen all over social media being used by all ages, notably by business professionals. Now that is not to say selfies are being used correctly all over the place, but if used with intention, the selfie can be a powerful storytelling tool to use in marketing. As a business professional or entrepreneur, selfies are a way of showing people a sneak peek behind the
When you walk into a room of people, what is the first thing you notice? You notice how the people are engaging right? What group is inviting and welcoming? What group is closed off? (I actually love to walk up to closed off groups and introduce myself…I’m just weird that way). The body language we use (subconsciously or consciously) is powerful!! Once you are aware of a few cues, it will blow your
As the saying goes. if you fail to plan…you plan to fail (Benjamin Franklin). When it comes to business most people are familiar with biz plans and marketing plans, but it is also important to plan out how you want to tell your story visually. Visual marketing and brand creation is part of where we are now at in our lovely age of technology and high connectivity. By having a strategy
Networking is an important part of business, but there is a right way and a wrong way. Do it the wrong way you are wasting your time. Do it the right way and you will start to create a dynamic tribe of people to call your own. Here are some tips for effective and intentional face time:
- Networking is more than face-time at meetings. Just showing up and passing out cards at networking meetings
What do you think of when you hear the words “Core Values”? Things like integrity, diversity, inspiration, community, creativity, sustainability… blah, blah, blah. While these are good and noble values that represent how quality business is done, they are really just what business owners think are the “right values” when it comes to creating this part of their brand story. What is truly lacking from these “right values” is a way to put them into
When you think of live theater, what is the first thing that pops in your head? Actors…the stage…curtains? There are many elements to theater, but one thing you will always have regardless of what production you see is a MAIN CHARACTER. There is always a central focus for the story and always changes during the course of the story. This is called A CHARACTER ARC…the transformation or inner journey of a character over the course of
Please, please, please….STOP shooting vertical on your phone when you are filming your LIVE or even capturing video that you will post later on social media!!!!
Why you ask? Well here are the top 3 reasons to stop shooting vertical:
This post is purely for fun…but is definitely a good example of what not to do!!! Using stock photography is fine at times, but be mindful of how it aligns with the story that you want to tell. That being said, unique content is always best practice, not only do you own the content…but it is something that you have created (or hired a pro to do) that truly reflects your
Who has recorded a Facebook LIVE and then when it posts you groan at the thumbnail that was chosen for the world to see (or laugh at). Sometimes these odd looking screen captures help add a curiosity point that will increase clicks…but often they are just horrible. Well you can change this (and so much more) if you did not know. It is totally worth it to make sure that you have your best foot