As a small business, free marketing is always a welcomed resource. Claiming the local listings for your business is one of these free marketing tools out there…but the #key here is to make certain you are optimizing this opportunity and spending time on the listings that will give you the most value for your time and efforts.
What is a local listing?
Think of this as tapping into the “yellow pages”
Of course there are paid marketing packages that each of these will offer and there are also services you can sign up for that will set these up for you and manage them (Yext). If you have the marketing budget and want to try these things out, my suggestion is that you try them out one at a time and make certain you have some time dedicated to testing/tracking these services so you know what the return is on those hard earned dollars.
Great for services based businesses. If you are not familiar with Yelp already this is a community platform that allows consumers to leave feedback, rate their experience and reviews. Simple set up…create an account, provide correct information about your business and upload logo/images.
This is one of the top sites that pulls up when consumers are searching for local services and business. This listing is a must so you can have control over the information that potential clients are seeing about your biz. Simple set up…create an account, provide correct information about your business and upload logo/images.
This is how Yellow Pages came into the digital age. This is similar to the Yahoo listing, another way to take control over the information that is provided to the digital community. Simple set up…create an account, provide correct information about your business and upload logo/images.
In order to fully use the free tools that Google+ have available, you will need to create a Google+ profile for your business and then also set up the Business Page that is then tied to your Google+ page (of course this is also tied to your YouTube and personal profile. You will need to verify your address by having Google send you a postcard to the physical address associated with your business. This postcard will have a verification code that will unlock you ability to fully optimize your listing.
This is tied to Microsoft, so you will need to set up an specific login with Microsoft to then login to this platform. Bing is a leader in digital marketing and is used as a primary browser landing page for many. In addition to their free listing there are opportunities to advertise, which if you have some extra cash flow and time to test is a good place to put some marketing dollars. You will need to verify your location via phone number through either a call or text code.