Check…Check…Double Check | Quality Control in Your Marketing

Recently I received a letter in the mail from my health care provider. Well after a moment of reading and then re-reading this I laughed out loud so obnoxiously that everyone in the house wondered what the heck I was reading. Really? “Insert disease/condition”….well someone did not get their caffeine in before they hit print and sent this on its merry way. And excuse me, I have a few pounds to lose, but I am not pre-diabetic. After my initial shock, I was delighted to get this and knew right away that it would be a great sample of how in any and all marketing you must check…check…double check your work. Sure we are human, however quality control is so very important and a mistake like this can be costly. How you say? Well my health care provider had to send a letter out after this as a follow-up with an apology and an updated message. So double the postage $$ was spent on this “Research Study Opportunity”.


So what can we learn from this?

1 – Be certain to check your work yourself and whenever possible have another set of eyes take a look. I am a notorious miss-speller (yes that is not spelled correctly on purpose), so I try to always have extra help in that area.

2 – Quality control is important! It can cost you cold hard cash and possibly some credibility…or the embarrassment when you have to go back to fix things.

3 – To put your best foot forward make certain you are clear-headed and give yourself some time to work on, edit, step away and then come back for a final go over before you send things out into world.

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