The Anatomy of a Visual Brand Plan (TM)

As the saying goes. if you fail to plan…you plan to fail (Benjamin Franklin). When it comes to business most people are familiar with biz plans and marketing plans, but it is also important to plan out how you want to tell your story visually. Visual marketing and brand creation is part of where we are now at in our lovely age of technology and high connectivity. By having a strategy in place you can: …

5 Steps to Take Your Core Values from Blah to Bam

What do you think of when you hear the words “Core Values”? Things like integrity, diversity, inspiration, community, creativity, sustainability… blah, blah, blah. While these are good and noble values that represent how quality business is done, they are really just what business owners think are the “right values” when it comes to creating this part of their brand story. What is truly lacking from these “right values”  is a way to put them into …

What I Learned In Theater Class | Part 3

When you think of live theater, what is the first thing that pops in your head? Actors…the stage…curtains? There are many elements to theater, but one thing you will always have regardless of what production you see is a MAIN CHARACTER. There is always a central focus for the story and always changes during the course of the story. This is called A CHARACTER ARC…the transformation or inner journey of a character over the course of …

Unique Content will Rule Them All | How Create Your Own Meme

Content may be king….but unique content will be the one the rules them all. It does not have to be difficult or costly to create this. You can start with creating your own memes. Do you like those images with text…or better known as meme? You can easily create these with your own photos in a very simple way. Follow the three steps and you will be on your way to creating fun, inspirational and …

Selfies with Substance | 5 Tips How to Create Amazing Selfies

Like it or not selfies are now part of our culture. While originally defined as just an image of ones self…it has now morphed into being defined as any image that you take (you or a group) by your “self” with your phone or device. While it is a bit nutty to be compelled to constantly document everyday life, it is not all bad that we have the technology in the palm of our hand …

How to Create Your Own Branded Images & Memes (Video)

Do you want to create your own branded images or memes, but are afraid to try to learn a new program like Canva? Or you do not want to invest (let alone try to master) in programs like Photoshop or Illustrator. Well this is the tutorial for you!! All you need to create simple branded images and memes is: Microsoft Word, your logo, a unique image (or legally downloaded stock image) and the snipping tool (or …

Watch Your Language | 5 Steps to Improve Writing for Your Biz

Language…what do you mean watch your language? No, I don’t mean f-bombs, I mean are you really using language that matches who you authentically are when you are writing in your social profiles, marketing content and correspondence with clients / customers (so I guess this could mean f-bombs)? So all those times you were in English class and wondered how you were ever going to use it in real life…well here is a prime life …

What I Learned In Theater Class | Part 2

Be Authentically You In theater class this has more to do with the character you are playing…be the character in the best possible way. As an actor you work to hone the finer points of a character to a point that you can step into the “skin” of that character each time you portray it. It happens when you can authentically be that character. This is something that can also be used in our day …

Why Are Reviews on Social Media Important?

There are many ways that you can attract clients and more business, however what impression are you leaving with your digital thumbprint? Through your website, social media, local listings and digital content (more in future posts on these specifically) you can have quite a bit of control over the story you are telling. A key element you can leverage are the reviews on your social media.

Lights, Camera, Action…My Life on a Film Set

Stepping on a film set is amazing. I have had the opportunity to do it for a professional film company here in Portland as a paid extra on “Portlandia” and I have had the opportunity to do so for the last several years with Marble Mountain Films working on the short film “Unmarked” and several other projects.   It is not glamorous as one may think. I have hiked miles to locations, nearly frozen my …

Eight Things About Me

At first I thought it might be difficult to come up with 8 interesting thing…but this was a rather fun exercise to examine the life of Amanda Goff to dig up some fun and funky facts. I started my “career” as a performer at the tender age of 4 at my first dance recital. I was done for after that and bitten by “bug”. I love to people watch. It is one of the best …

5 Reasons Why is the Right Image Worth a Thousand…

An image can truly be worth a thousand [fill in the blank] when it comes to marketing. This could mean “likes”, dollars, clients or whatever type of return that matters to you as the end goal regarding your efforts. You put in time, brain-power and money into promoting your business right? So why not capitalize on one of the elements that is known to draw people in. Today if you do not capture your audience …