“People will only do what they like to do, what they are comfortable accomplishing…all the rest it will be a struggle to get done” — ACG This is all about how you choose to show up visually. This will need to be a magic mix of what you naturally LOVE to do and where you are willing to push yourself a bit. This takes time to figure out, but it is so valuable when you …
The selfies is no longer for the 20-somethings, it is being seen all over social media being used by all ages, notably by business professionals. Now that is not to say selfies are being used correctly all over the place, but if used with intention, the selfie can be a powerful storytelling tool to use in marketing. As a business professional or entrepreneur, selfies are a way of showing people a sneak peek behind the …
When you walk into a room of people, what is the first thing you notice? You notice how the people are engaging right? What group is inviting and welcoming? What group is closed off? (I actually love to walk up to closed off groups and introduce myself…I’m just weird that way). The body language we use (subconsciously or consciously) is powerful!! Once you are aware of a few cues, it will blow your mind what …
As the saying goes. if you fail to plan…you plan to fail (Benjamin Franklin). When it comes to business most people are familiar with biz plans and marketing plans, but it is also important to plan out how you want to tell your story visually. Visual marketing and brand creation is part of where we are now at in our lovely age of technology and high connectivity. By having a strategy in place you can: …
What do you think of when you hear the words “Core Values”? Things like integrity, diversity, inspiration, community, creativity, sustainability… blah, blah, blah. While these are good and noble values that represent how quality business is done, they are really just what business owners think are the “right values” when it comes to creating this part of their brand story. What is truly lacking from these “right values” is a way to put them into …
When you think of live theater, what is the first thing that pops in your head? Actors…the stage…curtains? There are many elements to theater, but one thing you will always have regardless of what production you see is a MAIN CHARACTER. There is always a central focus for the story and always changes during the course of the story. This is called A CHARACTER ARC…the transformation or inner journey of a character over the course of …
Like it or not selfies are now part of our culture. While originally defined as just an image of ones self…it has now morphed into being defined as any image that you take (you or a group) by your “self” with your phone or device. While it is a bit nutty to be compelled to constantly document everyday life, it is not all bad that we have the technology in the palm of our hand …
Do you want to create your own branded images or memes, but are afraid to try to learn a new program like Canva? Or you do not want to invest (let alone try to master) in programs like Photoshop or Illustrator. Well this is the tutorial for you!! All you need to create simple branded images and memes is: Microsoft Word, your logo, a unique image (or legally downloaded stock image) and the snipping tool (or …
Language…what do you mean watch your language? No, I don’t mean f-bombs, I mean are you really using language that matches who you authentically are when you are writing in your social profiles, marketing content and correspondence with clients / customers (so I guess this could mean f-bombs)? So all those times you were in English class and wondered how you were ever going to use it in real life…well here is a prime life …
Be Authentically You In theater class this has more to do with the character you are playing…be the character in the best possible way. As an actor you work to hone the finer points of a character to a point that you can step into the “skin” of that character each time you portray it. It happens when you can authentically be that character. This is something that can also be used in our day …
As an actor you study life in order to authentically portray it on stage or in front of the camera. You use sociology, a bit of psychology and observation in order to develop a character that can tell a story…with and without words.
Regardless of your industry, your business or organization has a story. What story are you currently telling? Is this the story I want to tell? Why is this important?
There are many ways that you can attract clients and more business, however what impression are you leaving with your digital thumbprint? Through your website, social media, local listings and digital content (more in future posts on these specifically) you can have quite a bit of control over the story you are telling. A key element you can leverage are the reviews on your social media.
Stepping on a film set is amazing. I have had the opportunity to do it for a professional film company here in Portland as a paid extra on “Portlandia” and I have had the opportunity to do so for the last several years with Marble Mountain Films working on the short film “Unmarked” and several other projects. It is not glamorous as one may think. I have hiked miles to locations, nearly frozen my …
At first I thought it might be difficult to come up with 8 interesting thing…but this was a rather fun exercise to examine the life of Amanda Goff to dig up some fun and funky facts. I started my “career” as a performer at the tender age of 4 at my first dance recital. I was done for after that and bitten by “bug”. I love to people watch. It is one of the best …
