Showing up in your brand will be different for all of us and will depend on many factors, however regardless of the variants the fact that you NEED to be showing up in your brand is vital to your ability to attract the people you WANT to work with. So what does showing up in your brand mean? It means being authentic. It means sharing your story. It means being a little bold and having
The selfies is no longer for the 20-somethings, it is being seen all over social media being used by all ages, notably by business professionals. Now that is not to say selfies are being used correctly all over the place, but if used with intention, the selfie can be a powerful storytelling tool to use in marketing. As a business professional or entrepreneur, selfies are a way of showing people a sneak peek behind the
When you walk into a room of people, what is the first thing you notice? You notice how the people are engaging right? What group is inviting and welcoming? What group is closed off? (I actually love to walk up to closed off groups and introduce myself…I’m just weird that way). The body language we use (subconsciously or consciously) is powerful!! Once you are aware of a few cues, it will blow your mind what
As the saying goes. if you fail to plan…you plan to fail (Benjamin Franklin). When it comes to business most people are familiar with biz plans and marketing plans, but it is also important to plan out how you want to tell your story visually. Visual marketing and brand creation is part of where we are now at in our lovely age of technology and high connectivity. By having a strategy in place you can:
What do you think of when you hear the words “Core Values”? Things like integrity, diversity, inspiration, community, creativity, sustainability… blah, blah, blah. While these are good and noble values that represent how quality business is done, they are really just what business owners think are the “right values” when it comes to creating this part of their brand story. What is truly lacking from these “right values” is a way to put them into
When you think of live theater, what is the first thing that pops in your head? Actors…the stage…curtains? There are many elements to theater, but one thing you will always have regardless of what production you see is a MAIN CHARACTER. There is always a central focus for the story and always changes during the course of the story. This is called A CHARACTER ARC…the transformation or inner journey of a character over the course of
Like it or not selfies are now part of our culture. While originally defined as just an image of ones self…it has now morphed into being defined as any image that you take (you or a group) by your “self” with your phone or device. While it is a bit nutty to be compelled to constantly document everyday life, it is not all bad that we have the technology in the palm of our hand
Do you want to create your own branded images or memes, but are afraid to try to learn a new program like Canva? Or you do not want to invest (let alone try to master) in programs like Photoshop or Illustrator. Well this is the tutorial for you!! All you need to create simple branded images and memes is: Microsoft Word, your logo, a unique image (or legally downloaded stock image) and the snipping tool (or
Language…what do you mean watch your language? No, I don’t mean f-bombs, I mean are you really using language that matches who you authentically are when you are writing in your social profiles, marketing content and correspondence with clients / customers (so I guess this could mean f-bombs)? So all those times you were in English class and wondered how you were ever going to use it in real life…well here is a prime life
Be Authentically You In theater class this has more to do with the character you are playing…be the character in the best possible way. As an actor you work to hone the finer points of a character to a point that you can step into the “skin” of that character each time you portray it. It happens when you can authentically be that character. This is something that can also be used in our day
