The Anatomy of a Visual Brand Plan (TM)

As the saying goes. if you fail to plan…you plan to fail (Benjamin Franklin). When it comes to business most people are familiar with biz plans and marketing plans, but it is also important to plan out how you want to tell your story visually. Visual marketing and brand creation is part of where we are now at in our lovely age of technology and high connectivity. By having a strategy in place you can: …

How to Create Your Own Branded Images & Memes (Video)

Do you want to create your own branded images or memes, but are afraid to try to learn a new program like Canva? Or you do not want to invest (let alone try to master) in programs like Photoshop or Illustrator. Well this is the tutorial for you!! All you need to create simple branded images and memes is: Microsoft Word, your logo, a unique image (or legally downloaded stock image) and the snipping tool (or …

Watch Your Language | 5 Steps to Improve Writing for Your Biz

Language…what do you mean watch your language? No, I don’t mean f-bombs, I mean are you really using language that matches who you authentically are when you are writing in your social profiles, marketing content and correspondence with clients / customers (so I guess this could mean f-bombs)? So all those times you were in English class and wondered how you were ever going to use it in real life…well here is a prime life …

What I Learned In Theater Class | Part 2

Be Authentically You In theater class this has more to do with the character you are playing…be the character in the best possible way. As an actor you work to hone the finer points of a character to a point that you can step into the “skin” of that character each time you portray it. It happens when you can authentically be that character. This is something that can also be used in our day …

5 Steps to Create a Custom MailChimp Automated Email

Automated email campaigns are a feature that is available regardless of what plan you have. This is an amazing tool that can help you with a variety of marketing and administration tasks. You can check out the preset “Automation Emails” or you can create your own. The steps below are for custom automated emails…great for a series of emails that you can send out to a specific list or will trigger as you add names. …

Marketing Yourself While Being Realistic

As a small business owner you wear many hats. You do the work, manage the books, pull the trigger on your marketing….it can be a lot. One of the first things I have my clients do is to tell me what they are doing for their marketing and then we talk about what makes them happy…and what is purely a chore. Marketing your business is different for everyone and there is no magic formula. The …

What Story Are You Telling Without Saying A Word?

You don’t have to hang around me long to know that I am a bit dramatic. I have been acting, dancing and performing since I was 4 years old. My mother put me in dance and acting to increase my confidence. Both of these crafts focus on how you present yourself and how to communicate with out words…to tell a story with out even saying anything. These skills translate to everyday life. I think all too …

Content is King: Create Your Own Meme

Content is so important to sharing your story…what is even more crucial is that you are using unique content whenever possible. Why? Because your followers want to be able to connect with you! By sharing images that involve you, your business, your products and what someone will experience when they engage work with you they will get to know you better. So how do you create unique content? Well snapping images with your phone is …

Check…Check…Double Check | Quality Control in Your Marketing

Recently I received a letter in the mail from my health care provider. Well after a moment of reading and then re-reading this I laughed out loud so obnoxiously that everyone in the house wondered what the heck I was reading. Really? “Insert disease/condition”….well someone did not get their caffeine in before they hit print and sent this on its merry way. And excuse me, I have a few pounds to lose, but I am …