DIY Video | Your Basic Tool Box

This is a basic starter list (click image or here to download) that will help you on your way to creating your own professional streaming, LIVE or training videos for social media. Message us in the form below if you are interested in our full DIY Video Coaching program.

Happy Filming!!!!


DIY Tool Kit List

 

Click HERE to Download

 

Shoot Us A Message

Claim Your Business | Top 5 Local Listings You Should Grab

As a small business, free marketing is always a welcomed resource. Claiming the local listings for your business is one of these free marketing tools out there…but the #key here is to make certain you are optimizing this opportunity and spending time on the listings that will give you the most value for your time and efforts.

As a small business, free marketing is always a welcomed resource. Claiming the local listings for your business is one of these free marketing tools out there…but the #key here is to make certain you are optimizing this opportunity and spending time on the listings that will give you the most value for your time and efforts.

What is a local listing?

Think of this as tapping into the “yellow pages”

Of course there are paid marketing packages that each of these will offer and there are also services you can sign up for that will set these up for you and manage them (Yext). If you have the marketing budget and want to try these things out, my suggestion is that you try them out one at a time and make certain you have some time dedicated to testing/tracking these services so you know what the return is on those hard earned dollars.

Yelp

Great for services based businesses. If you are not familiar with Yelp already this is a community platform that allows consumers to leave feedback, rate their experience and reviews. Simple set up…create an account, provide correct information about your business and upload logo/images.

Yahoo Small Biz

This is one of the top sites that pulls up when consumers are searching for local services and business. This listing is a must so you can have control over the information that potential clients are seeing about your biz. Simple set up…create an account, provide correct information about your business and upload logo/images.

YP

This is how Yellow Pages came into the digital age. This is similar to the Yahoo listing, another way to take control over the information that is provided to the digital community. Simple set up…create an account, provide correct information about your business and upload logo/images.

Google+

In order to fully use the free tools that Google+ have available, you will need to create a Google+ profile for your business and then also set up the Business Page that is then tied to your Google+ page (of course this is also tied to your YouTube and personal profile. You will need to verify your address by having Google send you a postcard to the physical address associated with your business. This postcard will have a verification code that will unlock you ability to fully optimize your listing.

Bing

This is tied to Microsoft, so you will need to set up an specific login with Microsoft to then login to this platform. Bing is a leader in digital marketing and is used as a primary browser landing page for many. In addition to their free listing there are opportunities to advertise, which if you have some extra cash flow and time to test is a good place to put some marketing dollars. You will need to verify your location via phone number through either a call or text code.

Product Video | Corporate Commercial

You can tell the story of your product, services and company with a simple video. Make sure to keep it short and sweet. Here is a great sample of using intentional words and striking images to create a visual message.

 

Thank you for following  and reading Silver Keys Media’s Blog
Please Contact Us with feedback or questions

Content is King: Create Your Own Meme

Part of this fun journey of blogging for 29 days is to provide some quick tips on how to create unique content to tell your story.

Original content is so important to have in your social media and digital marketing. Do you like those images with text…or better known as meme? You can easily create these with your own photos in a very simple way. Follow these steps and you will be on your way to creating fun, inspirational and informative content for your business.

Meme
Sample Seasonal Meme from Original Photography

First…Identify your Screen Capture Tool

PC = Snipping Tool

  • Locate Snipping Tool in Accessories (Start Menu Search) and Open
  • A communication window will appear
  • Click on arrow next to choose the type of snip you want. Rectangular Snip is best for memes
  • Once you have the item you would like to capture prepared, click “new”
  • Drag cursor over area you want to capture
  • Save as the image format you want

Mac = Command (⌘)-Shift-4

  • Press Command (⌘)-Shift-4. You’ll see that your cursor changes to a crosshair pointer
  • Move the crosshair pointer to where you want to start the screenshot
  • Drag to select an area. To adjust the area, hold Shift, Option, or the Space bar while you drag
  • When you’ve selected the area you want, release your mouse or trackpad button. Or to cancel, press Escape (esc)
  •  Find the screenshot as a .png file on your desktop

Second…Create Meme in a Word Doc

  • Open Word Doc
  • Go to Insert tab and select Picture…this will allow you to import the image
  • With image selected go to Format and click Wrap Text and select In Front of Text
  • Click on Insert tab and select Text Box…this will give you the option of which text box you want to use
  • Double click on Text Box content and then type the quote you want on your image
  • Make certain that Text Box is still selected and click on Home tab. Highlight the text you just added and format using all the Font formatting tools
  • Make certain that Text Box is still selected and click Format tab. This is where you will select Shape Fill (none) and Shape Outline (none)
  • With box selected drag the Text Box to where you want it on the image.
  • Use screen capture tool to capture and save as either a png or jpg

Thank you for following  and reading Silver Keys Media’s Blog
Please Contact Us with feedback or questions

Top 8 Reasons to Choose Silver Keys Media

We realize that you have your choice in who to do business with and certainly there are other companies out there that will do a good job for you. However Silver Keys Media does bring some unique things to the table. Here are 8 Reasons to choose Silver Keys Media for your video, photography and marketing services.

What stories do you have to unlock?

  1. We create video, image and marketing tools that tell your story. Before we begin any project, we will start with a session to uncover and unlock the message you want to communicate and the goals you have.
  2. We take the journey with you. This means from the initial inception of the idea/concept to the finished piece, Silver Keys Media will be there to make certain that you receive quality products and services.
  3. We are a mobile video and photography studio. Why? We prefer to capture video and images in your own environment. This can mean local travel to your place of business or beyond that to a location that will tell your story.
  4. We keep your budget in mind. It would be great if money was no object, however we know that you cannot do everything at once. We will help you prioritize your marketing action plan and get things done in a way that will move you towards your goals, but not break the bank.
  5. We bring a cinematic style to video and artistic flare to images. This comes from 10+ years of artistic experience working on projects beyond corporate video and photography. We strive to make your visual marketing tools stand out in a dynamic and compelling way. We use experience from theater, artistic photography and film making to give you an edge.
  6. Asking us questions is always FREE. Please contact us if you have questions, want a proposal or need some explanation.
  7. We have got connections! Silver Keys Media can help you with your Marketing Strategy Plan, Video, Professional Photography and Social Media training needs. For the things we do not do, we have a broad range of trusted network resources that can help you with other important tasks. Please feel free to ask us for a referral.
  8. We like the KISS philosophy. Sure you can get as complex as you like, we can handle it…but our default is to keep projects simple and manageable.

Thank you for following  and reading Silver Keys Media’s Blog
Please Contact Us with feedback or questions