If you are not consistent in your marketing and brand story…you will cause confusion at some point. Which will turn potential clients away. But fear not…you can use 3 check-in points to make certain you know where you excel and where you can improve. Consistency Check-in #1 – Your Visual Brand Execute A Brand Audit Put All Your Brand Elements Together Get An Outside Opinion Consistency Check-in #2 – How Are You Showing Up Execute …
If you are a business owner, a leader in an organization or you are your own brand, marketing strategy is crucial to your success. Don’t get scared of the word “strategy”, all it really means is you need to take some time and think through some foundational pieces to your brand & biz. By setting aside a chunk in your calendar (maybe two 30 min blocks) each week…you will be done in no time. And you will …
The selfies is no longer for the 20-somethings, it is being seen all over social media being used by all ages, notably by business professionals. Now that is not to say selfies are being used correctly all over the place, but if used with intention, the selfie can be a powerful storytelling tool to use in marketing. As a business professional or entrepreneur, selfies are a way of showing people a sneak peek behind the …
When you walk into a room of people, what is the first thing you notice? You notice how the people are engaging right? What group is inviting and welcoming? What group is closed off? (I actually love to walk up to closed off groups and introduce myself…I’m just weird that way). The body language we use (subconsciously or consciously) is powerful!! Once you are aware of a few cues, it will blow your mind what …
As the saying goes. if you fail to plan…you plan to fail (Benjamin Franklin). When it comes to business most people are familiar with biz plans and marketing plans, but it is also important to plan out how you want to tell your story visually. Visual marketing and brand creation is part of where we are now at in our lovely age of technology and high connectivity. By having a strategy in place you can: …
When you think of live theater, what is the first thing that pops in your head? Actors…the stage…curtains? There are many elements to theater, but one thing you will always have regardless of what production you see is a MAIN CHARACTER. There is always a central focus for the story and always changes during the course of the story. This is called A CHARACTER ARC…the transformation or inner journey of a character over the course of …
Language…what do you mean watch your language? No, I don’t mean f-bombs, I mean are you really using language that matches who you authentically are when you are writing in your social profiles, marketing content and correspondence with clients / customers (so I guess this could mean f-bombs)? So all those times you were in English class and wondered how you were ever going to use it in real life…well here is a prime life …
Be Authentically You In theater class this has more to do with the character you are playing…be the character in the best possible way. As an actor you work to hone the finer points of a character to a point that you can step into the “skin” of that character each time you portray it. It happens when you can authentically be that character. This is something that can also be used in our day …
As an actor you study life in order to authentically portray it on stage or in front of the camera. You use sociology, a bit of psychology and observation in order to develop a character that can tell a story…with and without words.
If you are on social media at all, then you almost definitely have a Facebook profile. And if you own a business, then you likely have a business page or at least you have thought about it getting one. I am often asked, especially as clients are ramping up their visual storytelling, what is the difference between my Facebook Business Page and my Personal Profile? Well they both have their place and you should manage …
Regardless of your industry, your business or organization has a story. What story are you currently telling? Is this the story I want to tell? Why is this important?
There are many ways that you can attract clients and more business, however what impression are you leaving with your digital thumbprint? Through your website, social media, local listings and digital content (more in future posts on these specifically) you can have quite a bit of control over the story you are telling. A key element you can leverage are the reviews on your social media.
You don’t have to hang around me long to know that I am a bit dramatic. I have been acting, dancing and performing since I was 4 years old. My mother put me in dance and acting to increase my confidence. Both of these crafts focus on how you present yourself and how to communicate with out words…to tell a story with out even saying anything. These skills translate to everyday life. I think all too …
Content is so important to sharing your story…what is even more crucial is that you are using unique content whenever possible. Why? Because your followers want to be able to connect with you! By sharing images that involve you, your business, your products and what someone will experience when they engage work with you they will get to know you better. So how do you create unique content? Well snapping images with your phone is …
Recently I received a letter in the mail from my health care provider. Well after a moment of reading and then re-reading this I laughed out loud so obnoxiously that everyone in the house wondered what the heck I was reading. Really? “Insert disease/condition”….well someone did not get their caffeine in before they hit print and sent this on its merry way. And excuse me, I have a few pounds to lose, but I am …
