The Rules of Networking | Tips for Effective and Intentional Face Time

Networking is an important part of business, but there is a right way and a wrong way. Do it the wrong way you are wasting your time. Do it the right way and you will start to create a dynamic tribe of people to call your own. Here are some tips for effective and intentional face time: Networking is more than face-time at meetings. Just showing up and passing out cards at networking meetings is not …

5 Steps to Take Your Core Values from Blah to Bam

What do you think of when you hear the words “Core Values”? Things like integrity, diversity, inspiration, community, creativity, sustainability… blah, blah, blah. While these are good and noble values that represent how quality business is done, they are really just what business owners think are the “right values” when it comes to creating this part of their brand story. What is truly lacking from these “right values”  is a way to put them into …

DIY Video Production (TM) | Please Stop Shooting Vertical Video!!!

Please, please, please….STOP shooting vertical on your phone when you are filming your LIVE or even capturing video that you will post later on social media!!!! Why you ask? Well here are the top 3 reasons to stop shooting vertical: ONE: When you post your video it has those annoying blurred out side bars. By shooting horizontally you are getting all the screen time. TWO: When you watch a video shot vertically, you instantly know …

Watch Your Language | 5 Steps to Improve Writing for Your Biz

Language…what do you mean watch your language? No, I don’t mean f-bombs, I mean are you really using language that matches who you authentically are when you are writing in your social profiles, marketing content and correspondence with clients / customers (so I guess this could mean f-bombs)? So all those times you were in English class and wondered how you were ever going to use it in real life…well here is a prime life …

5 Steps to Create a Custom MailChimp Automated Email

Automated email campaigns are a feature that is available regardless of what plan you have. This is an amazing tool that can help you with a variety of marketing and administration tasks. You can check out the preset “Automation Emails” or you can create your own. The steps below are for custom automated emails…great for a series of emails that you can send out to a specific list or will trigger as you add names. …

What’s the Difference Between a Facebook Business Page & a Personal Profile?

If you are on social media at all, then you almost definitely have a Facebook profile. And if you own a business, then you likely have a business page or at least you have thought about it getting one. I am often asked, especially as clients are ramping up their visual storytelling, what is the difference between my Facebook Business Page and my Personal Profile? Well they both have their place and you should manage …

Marketing Yourself While Being Realistic

As a small business owner you wear many hats. You do the work, manage the books, pull the trigger on your marketing….it can be a lot. One of the first things have my clients do is to tell me what they are doing for their marketing and then we talk about what makes them happy…and what is purely a chore. Marketing your business is different for everyone and there is no magic formula. The key …

What Story Are You Telling Without Saying A Word?

You don’t have to hang around me long to know that I am a bit dramatic. I have been acting, dancing and performing since I was 4 years old. My mother put me in dance and acting to increase my confidence. Both of these crafts focus on how you present yourself and how to communicate with out words…to tell a story with out even saying anything. These skills translate to everyday life. I think all too …

Content is King: Create Your Own Meme

Part of this fun journey of blogging for 29 days is to provide some quick tips on how to create unique content to tell your story. Original content is so important to have in your social media and digital marketing. Do you like those images with text…or better known as meme? You can easily create these with your own photos in a very simple way. Follow these steps and you will be on your way …

My Favorite Quotes

“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”  –  Maya Angelou “The best and most beautiful things in the world cannot be seen or even touched – they must be felt with the heart.”  –  Helen Keller “We know what we are, but know not what we may be.”  –  William Shakespeare Thank you for following  and reading …

Eight Things About Me

At first I thought it might be difficult to come up with 8 interesting thing…but this was a rather fun exercise to examine the life of Amanda Goff to dig up some fun and funky facts. I started my “career” as a performer at the tender age of 4 at my first dance recital. I was done for after that and bitten by “bug”. I love to people watch. It is one of the best …