An image can truly be worth a thousand [fill in the blank] when it comes to marketing. This could mean “likes”, dollars, clients or whatever type of return that matters to you as the end goal regarding your efforts. You put in time, brain-power and money into promoting your business right? So why not capitalize on one of the elements that is known to draw people in.
Today if you do not capture your audience visually, they will move on and you will lose them. So what to do if you want to do a better job of visually communicating your company’s message?
#1 – Know Your Message and Match It: What is your main message? Your story? You need to have this clear for your overall brand, as well as the specific marketing piece (social media post, blog posts, ad). Nothing tweaks people more than when they click through on an image and it does not match what you are saying.
#2 – If You Use Stock Images…Pay For Them: Don’t just download from the internet…those images belong to someone and they deserve to be compensated for them. If you do not make certain you have the rights to use images, you will pay way more if the owner finds out (I love 123Royalty Free Images). One better than this is to create your own!!!!
#3 – Share Some Personality: Look for images that reflect your style and personality. This will help your community and ideal clients connect with you!
#4 Create Something You Are Comfortable With: This is your business. Your marketing reflects you who are. Yes it should match your marketing message, but it should also be something you are proud of. So if you don’t like something…don’t go with it. It does not have to be perfect, but you do need to like it.
#5 Hire a Professional: Original images add amazing value to your marketing…because no one else has them. Also with a professional you can rely on them to help guide you through telling your story.
Thank you for following and reading Silver Keys Media’s Blog
Please Contact Us with feedback or questions